Having a good strong corporate identity is not enough! You need to translate your identity into a visually comprehensible image for your...

Your customers want to be perceived as a certain image to others, and if your brand helps them to achieve that, they will choose you over...

Don't try to be everything to everyone, your customers don't have the time to remember the 10 things you are! To find the one sole image...

Nowadays with so many advertisement out there and so many information available. Sometimes its hard for consumers to believe what...

Are you working your ass off, trying to keep all your customers happy? Yet your business seems to struggle, your revenue may be rising...

You must centralize the management of your company's marketing efforts in order to create great customer satisfaction As your business...

People are company's most important resources. However, it doesn't mean that they should be treated equally. If you want to retain the...

Most of us would agree that employees are company's most important asset. However, how do we ensure the people we hire are the best? The...

To lower your cost of marketing by embedding the marketing efforts into the product itself and let it grow! There are many of growths...

You don't have to be a professional to pick out good investment. Looking at a few easy trends and ratios will get you a long way. First...

How to generate continuous cash flow for your business? How to make your business standout among the crowd to investors? People dislike...

Why do you share a post? Do you share mostly because it is a great piece of content? Or do you share it because the content tells...

According to Warren Buffet, the world is divided into 2 kinds of businesses: 1. Great businesses and 2.Everything else... So what are the...

Discover the unsolved customer pain to create a market niche, finding the blue ocean strategy. I am currently working at a printing press...

Managing the status of your customer inquiry in an efficient way doesn't require big investment In the age of technology boom, there are...

Everyone would agree that marketing is cost, but can marketing become a profit center? Can marketing become a profit center? To serve...

行銷1.0 著重於產品及產品製造，將有限的產品選擇推銷給廣大的群眾市場，最好的例只為在當時1970年代時的福特汽車只推出黑色款汽車。 行銷2.0 客戶在有限的資訊渠道，開始有法比價，企業此時的行銷策略從「賣出」轉至「符合及滿足使用者需求」。 行銷3.0...

行銷在做什麼呢? 與業務有什麼差別? 行銷與業務兩者之間有許多共同之處也有不同之處，簡而言之行銷與業務最終目的都是要成交客戶，把訂單帶回來，將市場越做越大，將業績越做越好。但在這過程中行銷團隊主要工作為大量的去接觸市場潛在客戶、大量的去宣傳公司的品牌及價值，譬如說廣告文宣的...

Anything you spend time on should have a goal, only when you have a clearly defined goal, you will be able to create an outstanding...

Customer purchase for a reason. Sometimes these reasons are not that obvious. If you can discover the TRUE reason behind the action, you...