In the digital age, and with the support of technology. Testing have become very popular in the business environment. Business setup up diff

Why is marketing analytics important? Mainly because, customers are demanding more personal and integrated services as they interact with..

Some professionals such as journalist, doctors, attorneys are taught to ask questions as part of their training. But not all people has the.

Cost down doesn't mean to go screaming at your managers to get them all to reduce their budget. Cost down should be broken down into levels.

Why is that we make a deal that makes us worst off than a no deal situation? Why is that we walk away from a deal that makes us better off

During a negotiation, we often concentrate too much on ourselves. We concentrate on what we are trying to get out of from this negotiation.

We spot that brands change their logos after some period on the market. Why? Will changing the brand logo turn the company into profit? Will

Lets look into 6 areas where the company can build up its competitive advantage to fight off the competitors. At the end of the day, if you

You are an incumbent on the market, making decent profits from your product & services, then out of nowhere your new competitors roll out pr

As content become overly pervasive due to the internet. People have become more and more selective about the content that they would like to

Business today are decoupling. Decoupling is the separation of the customer value chain. Decoupling a is the critical business model that d

中美貿易戰表面上看起來是一個經濟之戰，但他其實是一個國際政權的抵制。美國川普要的是什麼? 看起來是要中國改變他的經濟結構，但其實是要中國改變他的政治結構。其實是要抵制共產主義、社會主義，他要瓦解中國共產黨。川普要的是一個由美國領導的，以民主支持的新世界秩序...

When I look for good companies to invest in. One of the important factors that I look for is the company's cash flow. How much cash does...

In general content marketing is a good way to attract potential customers and at the same time retain old customers through continuous...

"Change" is one of the best ways to describe today's business environment. Everything changes besides "change" itself. As a business you...

Having a good strong corporate identity is not enough! You need to translate your identity into a visually comprehensible image for your...

Your customers want to be perceived as a certain image to others, and if your brand helps them to achieve that, they will choose you over...

Don't try to be everything to everyone, your customers don't have the time to remember the 10 things you are! To find the one sole image...

Nowadays with so many advertisement out there and so many information available. Sometimes its hard for consumers to believe what...

Are you working your ass off, trying to keep all your customers happy? Yet your business seems to struggle, your revenue may be rising...